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#4 MOMENTS OF TRUTH OFFLINE#

The internet has changed the way consumers are interacting with brands, products or services. During the TMOT, users may become brand advocates that write favorable online reviews, share their experience via social media, or promote your brand through worth of mouth to family, friends and colleagues – possibly creating a Zero Moment of Truth for future buyers. It expresses a vendor’s capability to fulfill end-user needs and provide an overall positive experience.

The third moment of truth (TMOT), also known as the ultimate moment of truth (UMOT), is defined by the customers’ feedback or reaction towards a brand, product or service.

There may be multiple SMOTs, every time a product or service is used, and they can have a major impact on buyers’ satisfaction – and consequently, their continuing relationship with a brand. when experiencing a hands-on demo, or after the purchase, when the buyer experiences the product’s functionality and quality after it has been delivered.

The second moment of truth (SMOT) occurs when a customer experiences what a company is offering.As one never gets a second chance to make a first impression, these few seconds will have a major impact on the remainder of the sales process. It occurs within the first few seconds of a consumer encountering the product and it is during this time that marketers have the capability of turning a browser into a prospect or a buyer.

#4 MOMENTS OF TRUTH OFFLINE#

The first moment of truth (FMOT) is when a potential customer is first confronted with a brand, product or service, by reading or hearing about it, either offline or online.

Today, five different types of moments of truth are often addressed by marketing people. The number, types and application of MOTs have slightly changed over time to better fit the evolving consumer and technology environment, in which digital is now playing a more prominent role. Moments of truth represent important touch points along a customer’s buying journey that affect his or her buying decision. Lafley, the Chairman, President & CEO of Procter & Gamble introduced a concept known as Moments of Truth:Ī ‘moment of truth”'(MOT) is the moment when a customer/user interacts with a brand, product or service to form or change an impression about that particular brand, product or service.